Steve Herold: Workforce Evaluator

 
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Originally from Maryland, Steve Herold is an ACSM certified Exercise Physiologist, and holds a master’s degree in Exercise Physiology. Steve has been a trainer for two years. 

Challenges

 The inconsistencies of being a personal trainer are tricky. Early mornings, long mid-day breaks, and the potential to lose 6-8 hours of work if two clients go on summer vacation. The Kinesics App and Academy gives personal trainers an avenue to sell evaluations to workforce accounts outside of the fitness facility. 

Solutions

Though range of motion measurements were a new concept to Steve, in about a month, he finished his education through The Kinesics Academy and began evaluating clients.

Steve was one of the team leads on servicing a big occupational workforce account. Instead of having long mid-day breaks, Herold had opportunities outside of the gym to conduct range of motion evaluations for a large company. Herold conducted new hire evaluations. After about 6-8 months, he returned to assess and remeasure each of the employees to identify areas of musculoskeletal restriction. For 150 employees, it took 2-3 days to get everyone evaluated. 

“Workforce and athletic evaluations help you fill up your day and create extra income. About 20 – 25% of my income last year came from evaluations outside of the gym.” 

Results

In addition to creating an avenue for extra income, the Kinesics platform helps to communicate with clients that training isn’t always about being out of breath and tired. So much of the online fitness industry pushes for aesthetic gains, and many people go to the gym looking for fat loss and muscle gain. “The truth is that exhaustion does not equate to a good workout. The foundation of the workout is about addressing musculoskeletal imbalances and needs then programming the appropriate strength and flexibility/mobility program.”